Bollywood :       News     |      Movies     |      Music     |      Fashion     |      Stars     |      TV

         |     Hollywood

Bigg Boss 10: Salman Khan loses out on a major deal due to show, Ranveer Singh is the winner

Beverages major Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink ‘Thums Up’ after four years of association and the company is in talks with young star Ranveer Singh to replace him. It appears Salman Khan’s commitment to Bigg Boss was the reason for this change. In a joint statement, Coca-Cola India said, “Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio.”

“In light of this, both parties have mutually decided not to renew the current contract,” the joint statement by Salman Khan and the company said. A source said that the company is in talks with young star Ranveer Singh to replace Salman.

It seems more than Bigg Boss 10, the company’s decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, the source said. “That explains why Coca Cola is talking to a much younger star like Ranveer Singh,” the source added. Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying “they were not terrorists” in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

Coca-Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s. At that time, Coca-Cola India had also signed an agreement with Being Human — The Salman Khan Foundation — to jointly promote, conceive and execute charitable and social activities.

Recent Posts More … Popular Posts More …


Recent Posts
Black Jama Hai From Ajay Devgn’s Raid Is The New Anthem Against Corruption Black Jama Hai Song, Picturised On Ajay Devgn And Saurabh Shukla Is All About The Hunt For Black Money Led By The IT Department. The ...  
» More Details
Salman Khan’s Bajrangi Bhaijaan crosses Rs 50 crore mark in China Bajrangi Bhaijaan China box office: Salman Khan starrer Bajrangi Bhaijaan, which had a blockbuster beginning in China, has collected a total of Rs 55.22 crore ...  
» More Details
Pari – Anushka Sharma Pulls Out All Stops In Uneven, Forgettable Film Anushka Sharma spares no effort in either of the two roles to prop up Pari “A more inaptly titled film there has never been. But ...  
» More Details
Popular Posts
Baaghi 2: Here’s how Tiger Shroff was trained to deliver kickass stunts featured in the trailer – watch video Tiger Shroff and Disha Patani starrer Baaghi 2 has created humungous buzz among the movie buffs with its mind-blowing trailer and the recently released chartbuster ...  
» More Details
Sunny Leone and Daniel Weber welcome twins via surrogacy Sunny Leone shared, “We chose to do surrogacy with a fertilised egg from Daniels genes and my genes. Asher and Noah are our biological children ...  
» More Details
Rajinikanth’s Kaala Teaser Releases, Instantly Goes Viral On YouTube, Kaala teaser had over 1.6 million views on Friday morning and by afternoon, it effortlessly garnered as many as 5 million views “Kaala… kaisa ...  
» More Details
Trending
Trending -The Celebrity Dresses
Shine like a star without breaking your bank!

[bollywoodstylefile]
Copyright @2017 Shows4.com Contact Us Privacy Policy Terms & Conditions