Bollywood :       News     |      Movies     |      Music     |      Fashion     |      Stars     |      TV

         |     Hollywood

Bigg Boss 10: Salman Khan loses out on a major deal due to show, Ranveer Singh is the winner

Beverages major Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink ‘Thums Up’ after four years of association and the company is in talks with young star Ranveer Singh to replace him. It appears Salman Khan’s commitment to Bigg Boss was the reason for this change. In a joint statement, Coca-Cola India said, “Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio.”

“In light of this, both parties have mutually decided not to renew the current contract,” the joint statement by Salman Khan and the company said. A source said that the company is in talks with young star Ranveer Singh to replace Salman.

It seems more than Bigg Boss 10, the company’s decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, the source said. “That explains why Coca Cola is talking to a much younger star like Ranveer Singh,” the source added. Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying “they were not terrorists” in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

Coca-Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s. At that time, Coca-Cola India had also signed an agreement with Being Human — The Salman Khan Foundation — to jointly promote, conceive and execute charitable and social activities.

Recent Posts More … Popular Posts More …


Recent Posts
Karan Johar’s GRAND Valentines Day Party For Bollywood Actors Checkout videos from Karan Johar’s ‘singles only’ Valentine’s Day bash. Filmmaker Karan Johar is known for beautifully expressing the feeling of love through his movies but ...  
» More Details
Radhika Apte on Pad Man Challenge controversy: Actors are not social workers The Pad Man Challenge, which encourages people to post pictures of themselves holding a sanitary pad on social media, has come under fire from various ...  
» More Details
Deepika Padukone on Padmaavat: I will always cherish Ranveer and Shahid’s contribution Deepika Padukone, whose latest release Padmaavat has turned out to be the actress’ highest grosser by crossing India collections of Rs 230 crore, says she ...  
» More Details
Popular Posts
Rajinikanth’s Kaala takes 2.0 release date, to hit screens on April 27 Set in the backdrop of Mumbai, Rajinikanth’s Kaala is billed as a gangster drama. The film also boasts of an ensemble cast including Nana Patekar, ...  
» More Details
Dhanush plays a street magician in Hollywood debut The Extraordinary Journey Of The Fakir, watch teaser After making a name for himself down south and in Bollywood with Raanjhanaa, Dhanush is all set to take his first steps in Hollywood with ...  
» More Details
Padmaavat box office collection day 9: Moviegoers are still coming in droves to watch this Ranveer Singh film Padmaavat box office collection day 9: Things look good for everybody associated with Sanjay Leela Bhansali’s Padmaavat. This period epic has accumulated Rs 166.5 crore ...  
» More Details
Trending
Trending -The Celebrity Dresses
Shine like a star without breaking your bank!

[bollywoodstylefile]
Copyright @2017 Shows4.com Contact Us Privacy Policy Terms & Conditions