And Kylie Jenner threw it right back to 1953 as she posed as Marilyn Monroe, in the classic film Gentlemen Prefer Blondes.
Posing in a version o iconic pink satin dress and gloves the blonde icon wore for her number Diamonds Are A Girl’s Best Friend, Kylie dripped in glittering jewelry for the V magazine cover shoot.
The mom of daughter Stormi posted two images to her Instagram, captioned ‘M a r i l y n’ and ‘Diamonds are a girls best friend…’.
For their part V defended putting Kylie on the digital cover, writing in an editorial: ‘The 22-year-old’s Halloween rendition of Monroe, infused with the perfect mix of camp and glamor, won’t change the world as we know it.
‘But our latest digital cover star is giving us ammunition with which to fill life’s quiet moments.’
Kylie has already modeled multiple costumes this week – with Wednesday’s installment seeing the stunner transform into Ariel from the 1989 Disney classic The Little Mermaid.
Doing a rather saucy spin on the doe-eyed character, the cosmetics billionaire, 22, sizzled in an eye-popping shell bra with a slashed tail while donning a sleek red wig which cascaded over her ample cleavage to perfection.
Her midriff-baring outfit included the purple seashell bra, green tail and long shocking scarlet hair worn by Ariel in the animated movie.